About Us

After ten years in the Fancy Dress business, trading as ‘In Disguise’ in Gateshead, Carole and Clive Richardson opened the first Magic Box store on Percy Street in heart of Newcastle upon Tyne in 1990.

Ten years later in 2000 the business expanded to the Gateshead Metrocentre followed by the opening of our third store on Northumberland Street, Newcastle upon Tyne in 2006.
Magic Box growth over the years has resulted in the opportunity for key employees to become business partners alongside Carole and Clive.
Gavin Brown, Gillian Stephenson and Graeme Shaw  became partners in 2005.

Unlike many Fancy Dress companies that trade from factory units, we welcome customers to visit our stores to “try before you buy”

However, if it is not convenient to visit we will endeavour to advise you, whatever your request.
We stock 10,000 plus costumes and accessories within our stores.
We pride ourselves in our service and are committed to outstanding customer service.
To complement our Magic Box brand, we have a team of employee's who, with their wealth of knowledge and experience in the fancy dress business, are ready to help and advise you with your in-store or online purchase.
We believe in delivering a premium sales service and endeavour to provide an outstanding customer service.

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